As moms of tween girls, we were starting to talk about puberty a lot! And we noticed that every mom we spoke to had her own horror story about her first period - they were either ill informed, ill prepared or both!
Some women recalled thinking they were dying because no one had warned them and most remembered being handed a bulky pad from their moms's bathroom that just didn't fit.
We wanted better for our girls!
We wanted them to feel confident about puberty - comfortable asking questions, served by their products and positive about their changing bodies.
As it turns out, open and honest information was the easy part. When it came to products designed for them, we realized that most feminine care companies were treating tweens and teens as an afterthought.
At Ashlyn Lee, girls come first! Our products are designed to fit their bodies and their lifestyles. We normalize puberty, affirm and lighten their experience and continue with them as they become empowered, healthy and confident young women.
Mom of C. Ashlyn
Mom of C. Lee